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Circular design



By bringing circularity into our designs, we can redesign our economy to eliminate waste and pollution, circulate products and materials, and regenerate nature.


Every second 1 truckload of clothing is landfilled or burned. The current system for producing, distributing, and using clothing operates in an almost completely linear way. Large amounts of nonrenewable resources are extracted to produce clothes that are often only used for a short period, after which the materials are largely lost to landfill or incineration. It is estimated that more than half of fast fashion produced is disposed of in under a year.


This linear system leaves economic opportunities untapped, puts pressure on resources, pollutes and degrades the natural environment and its ecosystems, and creates significant negative societal impact at local, regional, and global scales.


The overarching vision of a circular economy for fashion is one that is restorative and regenerative by design and provides benefits for business, society and the environment. In such a system, clothes, textiles, and fibers are kept at their highest value during use and re-enter the economy after use, never ending up as waste.


Clothes are designed and produced at a high quality, are durable, and provide different functionalities and flexibility, customised or modifiable clothes.


Plant-based materials which Undercharments uses play an integral part in transitioning to a circular economy. Cellulose and starch are abundant. The growing use of plant-based will have environmental benefits including waste reduction, lower greenhouse gas emissions, promote rural investment, reduce the volume of harmful chemicals/ pollutants, conserve ecosystems, and biodiversity, and will help transition to the circular fashion.





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